Our Story is Your Story

Welcome to the magical world of itel mobiles. itel is a part of the TRANSSION Group, a handset manufacturer which ranks 4th among the top mobile phone brands globally. Launched in India in April 2016, itel aims to democratize technology among the common masses of India. Under its brand campaign “Har Haath Mein Jaadu” itel provides the latest technology at magical prices while promising utmost quality to Indian smartphone users. The entry level handsets by itel empower them with regional language support and translation capabilities. itel has also been credited for introducing various segment-first features such as Face Unlock in smartphones under 4K, Fingerprint sensor and AI dual camera in smartphones under 5K, king voice (text to speech) and selfie camera in feature phones. As a strong contributor to the Make in India campaign, itel’s comprehensive R&D capabilities have been strengthened by its 3 manufacturing facilities in India. Recently, itel was honored as India’s No. 1 smartphone brand under 5K in the offline market (as per Counterpoint Research Q4 2019).


At itel, we aim to become more meaningful brand for its consumers and our target audience, we see a great potential in extension of our portfolio into wide range of quality accessories at a magical price Our portfolio shall give the power in the hands of it’s consumers to live life on their own terms and at their own pace. The offerings entitle the people to be any where, any time, as per the demands of their life. With Quality of itel Products, Every moment you are in control of your life. So with itel accessories, MAKE EVERY MOMENT MAGICAL


itel Smart Gadgets keep the entertainment going for fun-loving Indian users and empower them to Live Life Uninterrupted. With different gadgets on offer, users need not worry about any interruptions in power, sound clarity or intelligent features. Our products are designed to add value to the daily routine of users and keep it running smoothly.